Game of Thrones, but better
WHO AM I?
Expertise forged by experience
Mathieu began in engineering, but his passion for driving business impact through Product quickly took over.
He was pivotal in scaling Sewan from 30 to 500+ and 9 to 130M€ ARR. He later transitioned into diverse Product Leadership roles, serving as CPO and 3x Head of. During his time at Thiga, Mathieu didn’t just lead, he built. He created and evangelized the Product Marketing division, solidifying its importance in connecting Product strategy to business growth.
Since 2023, Mathieu has been helping digital companies on strategy, organization and business issues with several levers : Product Marketing expertise and transversal Product-Led Growth implementation
WHY WORK WITH ME?
Lead with purpose.
Decide with clarity.
Deliver with impact.
You’ve got ambitious goals, Product teams costing millions, and a market that won’t wait.
I'm not here to make you feel good about frameworks or buzzwords.
I'm here to question your assumptions, refine your strategy, and make sure
every decision turns into measurable value—for your business, team, and users.
This approach is based on three pillars:
A business-first
vision
Because a product only creates value when it is aligned with clear revenue and growth objectives.
A proven
methodology
Based on a precise, replicable 3-step method: Diagnosis, Strategy, Execution. Ideal for making the best decisions, quickly.
Tailor-made
guidance
Every company is unique, so I adapt to your specific needs to ensure a direct impact.
BOLD CONVICTIONS
Craft perfect balance between
user needs and business objectives
Product is a business function
Product teams don’t just ship features. They invest time and time is money.
Every product decision should deliver measurable impact. For the user AND the business.
If it doesn’t move adoption, revenue, retention, or margin, it’s just a distraction.
Strict no-bullshit policy.
I don't do vague, nor “value-driven” platitudes. No endless frameworks.
I align vocabulary and accountability.Discovery, Scrum or story points mean nothing
if they don’t connect to pipeline, CAC, and revenue.
Great products don’t sell themselves
“There’s no build it and they will come.” : if your roadmap doesn’t include how you’ll land, don’t bother launching.
Distribution, monetization, and activation aren’t afterthoughts : they are core product work.
PLG isn’t a hack, it’s a business strategy.
Most companies treat Product-Led Growth like a UI facelift or a freemium trick. It’s not.
It’s a full-stack shift in how you think about growth, team structure, ownership, and learning velocity.
If you can’t test fast, you can’t learn. If you can’t measure impact, you can’t prioritize.
PLG only works when Product, Marketing, and Monetization speak the same language.
I challenge. Fast and furious.
I’m not here to make you comfortable. I’m here to make you better.
I help you cut through noise, pressure-test your roadmap, and drive action that aligns Product decisions with business goals.
I’ll push your teams, your assumptions, your rituals. And I’ll do it fast.
Because you’re not paying for hours. You’re paying for clarity.
Get cooked by a business expert
You don’t need another advisor telling you to “listen to your users” or “run more tests.”
You need someone who’s been in the room, aligned stakeholders,
fought for trade-offs, and made Product work for the P&L.
Think of me as your on-demand Gordon Ramsay: Tough, sharp, and focused
on what gets served, not what gets discussed.
THEY LOVED WORKING WITH ME
I helped them put business
back into their products.
My pride and joy? Clear commitments and exceptional customer satisfaction.
